OPPORTUNITY: Rebrand a company of your choosing. This includes the name, logo, tagline, and overall brand aesthetic. Complete brand standards manual is to be included.
SOLUTION: Anomalie, a rebrand of Anthropologie, seeks to deviate from the standard in all it does. Each and every customer is presented with a unique experience while in the store. Through the beautiful merchandise, visual displays, and store aesthetics, the store provides customers with great design by creating an obvious deviation from its competitors.
Regional Silver Addy 2016
District Silver Addy 2016